CredentialsOver the years, we have conducted work for hotel owners and operators, developers, investors and financiers.   We have also worked for and with local councils, state and regional tourism organisations, universities, airports, entertainment companies and many other companies and organisations.

We often also work closely with a variety of hospitality industry specialists, including architectural and interior design firms, legal advisers, project managers, quantity surveyors and project engineers.

We are fortunate and grateful for their support and friendship, and the testimonials they have provided us with!


Expertise and Excellence!  Rutger and Ron have worked with me on a variety of projects across a range of businesses over the past 12 years.  Great to work with, they really know their stuff.

Rodger Powell
Managing Director
Tourism Accommodation Australia

Crown Hotels

Having worked with AHS Advisory, in my capacity as the Group Executive General Manager for Crown Hotels & Retail, I can confidently recommend their services.  AHS Advisory provides excellent data on the Hotel industry, thoroughly educating Hoteliers on the revenue management in each of Australia’s capital cities.  AHS Advisory has proven themselves to be professional, compliant and ever willing to tailor their services to our needs.  It has been our pleasure to partner with AHS Advisory thus far and we are intent on continuing our relationship well into the future.

Peter Crinis
Group Executive General Manager
Crown Hotels and Retail


I have worked closely with Rutger and Ron to complete a hotel acquisition in the Melbourne CBD in 2012.  I have found them very professional and committed for us to put the best foot forward to a realistic business plan.  Credit to them, we are now operating in more than one city.  Their wealth of knowledge in the hospitality industry is second to none.  I would definitely recommend AHS for future hotel acquisitions.

Robbie Owaijan
Group General Manager
The Great Southern Hotel


I have worked with Rutger and Ron from an industry association perspective since 2008, and have found them not only to be a great resource for research and industry insights, but to be staunch advocates for the hotel and tourism industries, and I look forward to continuing to work with AHS.

Juliana Payne
Chief Executive Officer
National Tourism Alliance


When Asian Pacific Group is looking for advice and information in the hospitality sector we look to AHS Advisory. Both Ron and Rutger have a depth of knowledge in this field and with their professionalism and understanding of the industry I have no hesitation in recommending their services to others.

William Deague
Chief Executive Officer
Asian Pacific Group


Rutger and Ron worked with me at Deloitte on a number of M&A deals in the hotel sector. They both have a thorough understanding of the hotel sector both in Australia and globally and a great deal of energy and passion for the sector. Ron and Rutger are very well connected with key industry participants and bring a great deal of insight to any deal in the hotel sector. I would certainly recommend them as a strategic or commercial adviser in the hotel sector.

Andrew Jones
Head of Real Estate Special Situations
Pepper Property


Both I and my senior team have worked with Rutger Smits and Ron de Wit on various projects over the past number of years. In all cases we have found them to add value to any given project or assignment.

Ashley Spencer
Vice President Operations Australasia
Hilton Worldwide


Over the past decade, the hotel sector in Australia has matured to now be considered an acceptable core institutional grade property asset class by Australian institutional property investors.   At the heart of the markets maturity has been the development of transparent, relevant and reliable information about the sector. During this time, I have engaged the research prepared by AHS Advisory to support investment and asset strategy across our hotel investment portfolio. It has enabled us to drive timely tactical moves within the portfolio and aided in our successful hotel investment.

Nigel Greenaway
Fund Manager
Eureka Funds Management


Rutger Smits has been providing quality market intelligence to the hotel and hospitality sector in Australia and globally for many years. Rutger is always willing to share the most up to date research and business advice. AHS Advisory will be a valuable resource moving forward.

Kate Georgiou
Senior Business Manager, Infrastructure Development
South Australian Tourism Commission

STR Global

Over the past several years I’ve worked closely with both Ron and Rutger, who are among the most knowledgeable of the holistic accommodation industry in Australia.  Plus, they are just fun guys to be around and I enjoy working with them.

Bryon Merzeo
Business Development Manager - Australia & New Zealand
STR Global